No longer will Facebook only be a place to connect with old and new friends through their ever-expanding apps and website. Now Facebook will be conjuring up new ways to gain personal access to more information about you, your friends, your parents’ second cousins and where they bought their shoes two weeks ago. As if accessing that information wasn’t easy enough already through users up to the second posts, what better way to dig even deeper into your personal life than through a smart phone built to make sharing every minute detail easier than ever?
First thoughts would most likely point to a phone directed solely at gaming and ease of access to status updates, but the horror could be that through the use of the Facebook phone your status could be updated automatically with horrendous results. One example, using the newly purchased phone, an hour is spent speaking to the infamous ex-girlfriend, while the current girlfriend thinks you’re speaking to your mother – updated directly to your Facebook wall.
That’s from the consumer point of view, from a business standpoint how are they going to sell a phone that will need to capture at least 15% of the market shares and become a direct rival to Google. Highly unlikely, not to mention Facebook doesn’t exactly have the innovation and initiative needed to go up against both Android and Apple. Just as Google built a social network to compete with Facebook, Facebook is building a phone to compete with Google, both straying from their fundamental expertise to please their investors. Some investors have even said, “It’ll be a miracle if it doesn’t suck.”
Ways you can counter act the market fuss, and still use both companies to help your business
- Don’t put all your eggs in one basket, use both Facebook and Google+ to reach out to customers
- Use companies other than Google and Facebook if their features complement your business better.
- Watch both Google and Facebook closely, their next moves will determine if they will continue to be market giants. Don’t allow Google and Facebook to take your company with them if they fall off the map (i.e. Myspace)