James Isdahl

The Power of The Facebook “Like”

Advertising and Marketing are likely the most costly aspects of owning and running a successful business especially if you want to market to a very large group of consumers at one time. For example the Super Bowl, commercials during half-time can range from 1-10 million dollars and up, but what if you could target roughly the same people for 1% of that price or even for Free? Everyday 2 billion people post “likes” to the social network, with the Facebook database totaling more than 901 million users. As a consumer you may have noticed that the more people like a post or a business the more positive your idea will be of the person or company, which is exactly what Facebook is traveling the country trying to sell to investors.

Gaining Customers Through Video

Within your daily scrounge about for info on Google, you’re almost sure to see videos on the first page relating to your keyphrases. If you’re a budding business, since most of you happen to be, you’ll hope for people to see your commercial every time they hit the enter button. What could possibly be a lot better than that? Getting the video on the first page

Yahoo goes Limber; Lays-Off 2,000

The CEO of Yahoo, Scott Thompson, took the very first steps today to turnaround his plagued company in hopes of becoming known inside the mobile computing market. This move marks the sixth lay-off in the past four years whilst moving through 3 different CEOs. The employees being released are going to be notified Wednesday and definately will shear off about 14% of the current workers Yahoo employs. By causing these cuts Thompson hopes the company can hire the much needed specialists in mobile technology and create the remainder of the company in a faster and much better equipped body ready for the coming consumer developments. To increase the mass lay-off, Yahoo has hinted at selling one of its services, Right Media, which often will permit them to shed even more workers.

Socially Centered Search

Not too long ago Google began a rivalry towards Facebook and sent an intense note with the introduction of Google+, but now, Facebook may be leveling the playing field.

Twitter Predicts Presidential Polls? Let’s Take a Look

Twitter is an important communication platform. It is changing the face of PR and marketing, and oftentimes for the better. That said, it is sometimes a bit annoying when Twitter’s importance is overstated. Consider this Mashable article, published last Friday, touting that “Twitter Can Predict Who’s Winning the GOP Presidential Race”. A bold claim to be sure, and one worth investigating.

The article is actually simply reiterating the content of another post, from 140elect.com, claiming that analyzing Twitter follower numbers directly corresponds to how a candidate will perform in polls. They further claim that analyzing this data can actually predict poll performance in advance by over two weeks!